Blog 6-Video Analysis

In this blog i will be analysing two of my chosen artists music videos. http://www.youtube.com/watch?v=2Abk1jAONjw

"Just Dance" by Lady Gaga

Genre-Pop

Meaning and narrative-Again i believe that the main intention of this video is meant to be fun and bringing happiness to listeners. I think that many teenagers can relate to the music video as its all about getting ready to go out, partying, drinking and dancing etc.

Target Audience-Teenage girls mostly, aged between 13 and 21. I came to this conclusion of target audience because of the previous blog showing that magazine readerships and YouTube views are mainly aged between these ages and there's a high percentage of females rather than males. The people that would watch this video and listen to this song would be people who love to dance and go out to partys and have fun.

Representation-The genre of pop is shown through the colourful and playful scenes shown inside a house where everyone if dancing (a link to pop music=dancing). Also the way Lady Gaga is dressed in skimpy clothes and bright blonde long hair and her colourful and bold makeup.

http://www.youtube.com/watch?v=bESGLojNYSo&ob=av2e "Poker Face" by Lady Gaga

Genre-Pop

Meaning and narrative- I think the main intention of this song is to be fun but the lyrics indicate that the song has a link to playing the card game poker and "hooking up" with a boy. This is shown through the scenes of people playing a poker game.

Target Audience-Teenage girls mostly, aged between 13-21.I came to this conclusion of target audience because of the previous blog showing that magazine readerships and YouTube views are mainly aged between these ages and there's a high percentage of females rather than males.

Representation-This genre is shown through the dancing scenes and the exciting and flamboyant outfits. The Video is very colourful which indicated happiness which is associated with pop music.

These two videos show us that one of her first hits "just dance" seems a much lower budgeted music video than one of their newer videos, for example "poker face". The video looks more professional as there are a variety of locations unlike "just dance" music video. This shows that Lady Gaga has grown with popularity and therefore has more money to spend on her work.

Blog 5-Target audience of artist/band

Lady Gaga is an american pop genre artist that has hit the charts non-stop for the last three years. Her unique and very different style shocked england but many people immeditatly grew fond of it and embraced her and her music.

18,453,360 People Like This FACEBOOK page!! This number of people that have joined her on facebook show what a popular artist she is all over the word. In recent news, lady gaga now has more fans on facebook that the president of America (Barak Obarma).

http://mashable.com/2010/07/03/lady-gaga- This shows that not only does Gaga have particular groups/types of fans (gay community and teenage girls) but it also shows that bascially everyone likes her and her music with so many people being her fan on facebook.

This is a screen grab of how popular Lady Gaga is within the whole world. The dark green areas of the map tell us where her music is listened to most. The countries that support her the most are such as; USA, UK, Austrailia and Russia. By the side of that (on the left) it states which gender listens to her music through Youtube. For example, Females aged 13-17 are the most popular audience to listen to her music.

Lady Gaga's song views on Youtube:

Pokerface-12,686,652

Just Dance-58,183

Bad Romance-366,624,622

Alejandro-132,978,557

Some comments on Youtube that show that she is very popular:

"I Love Lady Gaga so much I think she is so creative and has pure talent and her concerts are so awesome and entertaining and I can't wait to see her in concert again" "lady gaga rules" "lady gaga is the best singer ever" "i love her indivual style and her music video is so clever" "i am lady gaga's biggest fan EVER!" She has also been featured on a lot of magazines for example, OK, V magazine, ELLE, Q and the Vanity Fair front cover (shown below). Facts about Lady gaga and her music- 7 number one songs 51 million singles sold in the world sold over 15 million albums Characteristists of audiences that would listen to her music: -Mostly Females -aged between 13-20 -like to dance and go to partys -have a unique apperance -open minded -gay pop community Evidence of this: www.echo-media.com/mediadetail.asp?IDNUmber=5336 -Demographics of vanity fair magazine Average Income: $79,705 Average Age: 40 Percent Female: 76% www.musicmetric.com/tag/fan-demographics/ -50,000 plays per hour for Lady Gaga on youtube

-Lady Gaga MySpace fans = 911,993

This graph shows that the average fan age for lady gaga is around 22 years old.

Blog 4-permission

This is the letter we sent to Lady Gaga's record company (INTERSCOPE) to ask permission to use her song... Copyright is important in the music industry because it means that other people cannot steal or use inappropriately and get credit for it. If copyright was not created, people may not be as willing to share there ideas in case it gets stolen.

Blog 3-Song choice

When choosing what song our group was going to choose we all agreed that it should be a song which has some emotional impact and the lyrics which were abstract so we could really put a variety of ideas together and try to have a video that the audience wanted to think about and imapct on. The first choice we came up with was to do a song called "fifteen" by Taylor Swift. However, we decided against this song as the lyrics were to transparent and told the story through the lyrics anyway so our music video would be strange because we had no room to change the lyrics and we would just be acting out the lyrics which doesn't show our creativity. In the end, we have decided to do a song called "Brown Eyes" by Lady Gaga. I think it was important that we choose an artist that we all were famillar with and new her style as this is what we had to include in some blogs and in our own music video. We chose this particular song because it was unusal for lady gaga's normal dance, fast beat songs but had something unique about it. The song has a slow beat and the song is all about love and heartbreak. As a group, we really thought that we could make a video that links into the lyrics and impacts the audience well. Lady Gaga, is an artist that has a strong and unique style surrounding her and thought we could use this to make our music video unique. www.youtube.com/watch?v=0x1XT6GCD24 These are the lyrics- In your brown eyes, walked away In your brown eyes, couldn't stay In your brown eyes, you watch her go And turn the record on And wonder what went wrong What went wrong If everything was everything But everything is over Everything could be everything If only we were older Guess its just a silly song about you And how i lost you And your brown eyes In your brown eyes, i was feeling low 'cause they're brown eyes and you never know Got some brown eyes, but a soft face I knew that it was wrong So baby, turn the record on Play that song Where everything was everything But everything is over Everything could be everything If only we were older Guess its just a silly song about you And how i lost you And your brown eyes Everything was everything But baby its the last show Everything could be everything But it's time to say goodbye so Get your last fix, and your last hit Grab your old girl with her new tricks Honey yeah, it's no surprise I got lost in your brown eyes In your brown eyes Brown, brown eyes Your brown eyes Brown, brown eyes Got some brown eyes Brown, brown eyes